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Facebook plans to announce on Thursday a substantial redesign of its News Feed – a makeover aimed at both keeping users glued to the social network and luring more advertising dollars.
In an earnings call with Wall Street analysts in January, the company’s founder and chief executive, Mark Zuckerberg, offered some hints of what a reimagined News Feed might look like: bigger photos, more videos and “more engaging ads.”
Facebook’s challenge is all the more important considering some warning signs of boredom.
Earlier this year came worrying news that 61 percent of users had taken a sabbatical from the social network,boredom was one of the reasons cited in a survey and about 20 percent had deactivated their account entirely.
Last fall, again in an effort to drum up new revenue, Facebook offered brands and individual users a way to pay Facebook to promote a particular post on the News Feed.
The social networking giant has tweaked its News Feed over the years. In 2010, it allowed users to chronologically filter the contents of the scrolling feed. At the heart of Facebook’s business is to hold the attention of its one billion users worldwide.